Skip to main content

Headsets & Exclusives Coming Soon: Sign up early here for updates & unlock 20% OFF. Discount ends April 28th.

GN Reaches Agreement to Purchase SteelSeries

SteelSeries, global brand leader in esports peripherals joins forces with GN, global leader in audio technology

COPENHAGEN | CHICAGO – OCTOBER 6, 2021 SteelSeries, the worldwide brand and innovation leader in gaming and esports peripherals, today announced the company has entered an agreement with GN, a global leader in innovative and intelligent audio and video communications solutions sold in approximately 100 countries around the world. Under this agreement, SteelSeries will become a new growth engine to GN operating with its own identity, brand and execution strength.

“We’re on a mission to continually push boundaries in esports and gaming with world-class products and software, and now, with the backing of GN, we’ll be able to turbo charge these efforts,” said Ehtisham Rabbani, SteelSeries CEO. “SteelSeries has been an iconic brand for decades and will continue to be run by the same leadership team and organization that’s driving it now. We’re one of the fastest growing brands in our industry, and with this new chapter, as an independent business unit of GN, we’ll accelerate this growth and help even more esports pros and gamers achieve glory.”

For over twenty years, the global gaming community has relied on SteelSeries to be a brand and innovation leader in the space. This thought leadership will continue to shape esports and gaming for years to come. The gamer-first mentality and culture, made up of hundreds of Steelheads around the world who live and breathe gaming, will remain the driving force of the brand.

“We have great admiration for what SteelSeries has accomplished in the esports and gaming industry and are delighted to welcome them to the GN family operating with its own identity, brand and execution,” said René Svendsen-Tune, CEO, GN Store Nord and GN Audio. “Our combined expertise in serving our customers through industry-defining innovation will make us a formidable team.”

With 150 years of expertise, capabilities, and insights that produce some of the best and most innovative hearing, audio, and video devices in the world, GN’s purpose is to make life sound better. GN’s legacy includes producing world-first sound solutions and pioneering advancements in technology, including the first to market a mobile Bluetooth headset, the first to utilize 2.4 GHz technology in hearing aids for direct connectivity, the world’s first Made for Apple hearing aid with direct stereo sound streaming, and the world’s first professional active noise cancellation headphone certified for all leading Unified Communication platforms.

About SteelSeries

SteelSeries is the worldwide leader in gaming and esports peripherals focused on premium quality, innovation, and functionality. Founded in 2001, SteelSeries improves performance through first-to-market innovations and technologies that enable gamers to play harder, train longer, and rise to the challenge. SteelSeries is the pioneering supporter of esports and competitive gaming tournaments, connecting gamers and fostering a sense of community and purpose. SteelSeries’ family of professional and gaming enthusiasts are the driving force behind the company and help influence, design, and craft every single accessory and the brand’s software ecosystem, SteelSeries GG. In 2020, SteelSeries acquired KontrolFreek, the industry leader in high-performance controller accessories, and Nahimic, the leader in 3D sound solutions for gaming. To learn more about SteelSeries, visit and join the conversation at @SteelSeries.

About GN Group

The GN Group enables people to Hear More, Do More and Be More through its intelligent hearing, audio and video collaboration solutions. Inspired by people and driven by our innovation leadership, we leverage technological synergies between our hearing and audio divisions to deliver unique and increasingly individualized user experiences in our products and solutions.

150 years ago, GN was founded with a truly innovative and global mindset. Today, we honor that legacy with world-leading expertise in the human ear, sound and video processing, wireless technology, miniaturization and collaborations with leading technology partners. GN's solutions are marketed by the brands ReSound, Beltone, Interton, Jabra, BlueParrott and FalCom in 100 countries. Founded in 1869, the GN Group employs 6,500 people and is listed on Nasdaq Copenhagen (GN.CO). Visit our homepage and connect with us on LinkedIn and Facebook.

Media Contact:

Paul Murphy
[email protected]
+1 (971) 284-7984

Chicago, Oct. 6, 2021