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Privacy Policy

The Privacy Policy was last updated February 29th, 2024


1.1 “Minor” shall be construed as a child below the age of 13.

1.2 “Personal Data” shall be construed as any information relating to an identified or identifiable natural person.

1.3 “Sensitive Personal Data” shall be construed as Personal Data that reveals a natural person’s racial or ethnic background; political opinions, religious, or philosophical beliefs; trade union membership; data concerning health or sexual preferences; records regarding criminal offences; and substantial social problems.

1.4 “SteelSeries”/“We” shall be construed as SteelSeries A/S (GN Audio A/S) and its affiliates.

1.5 “Websites” shall be construed as SteelSeries’ Websites,, and all the subdomains.

1.6 “Services” shall be construed as our software products offered as a service and available on our Website or via downloadable software available at our Websites or third party digital marketplaces such as Steam (


This Privacy Policy describes how we process Personal Data and use cookies on our Website and within our Services.

We will post Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice by adding an announcement on the Website, our Services or by sending you an email notification. We encourage you to review our Privacy Policy whenever you use the Website or our Services to stay informed about how we treat Personal Data and the ways you can help protect your privacy.


3.1 Collection of Personal Data

3.1.1 Collection Generally

While using the Website and our Services it is possible for a user to submit Personal Data to SteelSeries.

SteelSeries will only collect Personal Data on the basis of a user’s submission of Personal Data through the Website or our Services and with the users’ knowledge of the submission in accordance with this Privacy Policy, including from a user’s web browser as described below in Section 4 (Cookies and Other Forms of Data Collection).

SteelSeries will never ask you to submit Sensitive Personal Data when using the Website or our Services.

SteelSeries does not intentionally collect Personal Data from users who are under the age of 13 without the explicit consent of a parent or guardian. If we learn that we have collected Personal Data that relates to a user under the age of 13 without the explicit consent of a parent or guardian, we will delete that Personal Data as soon as possible. If you believe that we might have collected Personal Data related to a user under the age of 13 without the explicit consent of a parent or guardian, please submit a request through this DSAR form. We do not knowingly “sell,” as that term is defined under the CCPA (defined below), the personal information of users under 16 years old.

3.1.2 Collection via YouTube Sharing

The YouTube sharing functionality of SteelSeries Moments uses the YouTube API services. Usage of this functionality is subject to the Google Privacy Policy and the YouTube Terms of Service.

We obtain and store the following information about your account:

  • The access token returned from YouTube upon authorization
  • Your account display name, to display in the list of linked accounts
  • The URL of any videos that you share through Moments

This data is stored locally on your PC, and is not shared with any third parties. You can remove this local data at any time by unlinking your account inside GG under SETTINGS > LINKED ACCOUNTS. You can also directly remove the Third-party app connection by unlinking your YouTube account on this page Google security settings. For questions or concerns about the handling or deletion of your YouTube data, please submit a request through this DSAR form.

3.2 Use of Personal Data

SteelSeries uses Personal Data only for purposes that are compatible with a users’ submission of Personal Data. As such, SteelSeries will use the Personal Data collected to provide rich, interactive Services and products to our customers, to facilitate communication with our users and give users a better experience when using the Website and our Services.

Situations where Personal Data is used:

  • When your place an order: Name, Email, Address, Billing details
  • When you register: Email, Username, Password
  • When you communicate with our support teams: Name, Email, order ID
  • When you log in to our Services

Your SteelSeries Username is publicly available for anyone to access. Using Personal Identifiable Information in your Username should be avoided and is at your own risk.

SteelSeries will only transfer Personal Data collected from users of the Website to our affiliates or third-parties for the following reasons: if necessary to process such data for us based on our instructions and compliance with the Privacy Policy, if a user has given their consent to such transfer, if a user has requested such transfer (for example in the form of a request to process an order), if required or permitted by law, or if required to protect legal or other vital interests.

Some of these third parties include, but are not limited to, the following partners:

  • Brand3D LLC, for Aim Master
  • iGames Inc., for Game Giveaways
  • Segment

As set forth below, SteelSeries is not in the business of selling our users’ Personal Data to third parties. See Section 6 (California Privacy Rights) below for more information.

SteelSeries may from time to time share aggregated and de-identified data with our business partners. This aggregate and de-identified data is compiled and analyzed on an aggregate basis, and we may share this aggregate data with our affiliates, agents, and business partners.

SteelSeries will only retain your Personal Data for as long as you have a profile within our digital ecosystem, unless the further retention of your Personal Data is necessary for the performance of a contract to which you are a party, for compliance with a legal obligation which we are subject, or for the purposes of legitimate interests pursued by us.

3.3 Your rights concerning the processing of your Personal Data

You have a number of rights in relation to the Personal Data that we hold about you and you can exercise your rights by contacting us using the details set out below.

These rights include:

  • Obtaining information regarding the processing of your Personal Data and access to the Personal Data which we hold about you. Please note that there may be circumstances in which we are entitled to refuse requests for access to copies of Personal Data, for the sake of another person’s right to privacy.
  • Requesting that we correct your Personal Data if it is inaccurate or incomplete.
  • Requesting that we erase your Personal Data in certain circumstances. Please note that there may be circumstances where you ask us to erase your Personal Data, but we are legally entitled to retain it. A user can actively delete Personal Data that is connected to his or her user profile by deleting this profile on the Website.
  • Objecting to, and requesting that we restrict, our processing of your Personal Data in certain circumstances. Again, there may be circumstances where you object to, or ask us to restrict, our processing of your Personal Data but we are legally entitled to refuse that request.
  • In some circumstances, receiving some Personal Data in a structured, commonly used and machine-readable format and/or requesting that we transmit that information to a third party where this is technically feasible. Please note that this right only applies to Personal Data which you have provided to us.
  • Withdrawing your consent, although in certain circumstances it may be lawful for us to continue processing without your consent if we have another legitimate reason (other than consent) for doing so.
  • Lodging a complaint with the Danish Data Protection Agency’s Website, if you are a resident of the European Union and if you think that any of your rights have been infringed by us.

Users can also opt-out of having SteelSeries use their data to personalize the Services. SteelSeries users have access to download our GG Desktop Application, which provides direct access to our Services. In the settings menu of the GG Desktop Application, users may opt out of having SteelSeries use their data to personalize the Services. This does not stop our automatic collection of data when users access our Services, however it breaks the association to your SteelSeries account and thus makes the data collected completely anonymous. By turning off this feature you will lose access to personalized content within our Website and Services, alerts about new product announcements, and access to software betas and early access.


4.1 Consent

SteelSeries uses cookies on the Website. Whenever you visit and interact with our Website, you accept that we automatically receive and record information on our server logs from your browser including your IP address, cookie information, and the page you requested.

SteelSeries also receives and stores the following information automatically when you interact with our Services:

  • Interaction Data. We collect interaction data to help us improve our products and Services. This type of data is meant to inform us of how users are using our Services. It may include but not be limited to information about which screens within the user interface are being interacted with and which features are being used while the Services are running.
  • Technical Data. We collect technical data about the Services and the supported devices (SteelSeries accessories and partner supported laptops or devices) you have connected to our software. For instance, information such as firmware and driver versions, the software application version number, your OS version, your country (but not your IP address, city, or state) and your application ID will be collected. The application ID is a random unique number that we generate on install. We can’t identify any user simply by this number: it simply lets us know that each installation is unique.
  • Crash Reports and Error Logs. To help identify issues that our users may be experiencing, we will send details about application crashes, firmware or driver upgrade failures, and other error reports. Crash reports include data on why our application or device crashed and the state of device memory and execution during the crash.

4.2 Placement and use of cookies

With the use of the Website, cookies will be stored on the media that the user uses to browse the Website. These cookies are used to give the user of the Website a better experience when browsing the Website and to collect certain information on the user to facilitate analysis of the users of the Website. A full list and description of the cookies we use is available at: Cookie List

4.3 Administration of cookies

SteelSeries informs users of the Website that cookies can be removed through a user’s browser of choice. Furthermore, the possibility of storing and using cookies through a browser can be altogether blocked by changing the browser’s settings.

SteelSeries recommends users to consult the user guide related to the user’s browser of choice for users to adjust the browser’s cookie settings to the preferred setting.

4.4 Online advertising

We do not serve third party advertisements to you while using the Website. However, we do work with advertising partners to deliver SteelSeries advertisements on third party publisher Websites, and these partners may set cookies on your computer’s web browser. Cookies allow our partners to recognize your computer so that the ad server can show you SteelSeries advertisements elsewhere on the Internet. A list of the specific partners we have relationship with is available at: Full List of Partners


We take precautions to protect your Personal Data. When you submit Personal Data via the Website, your Personal Data is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in your browser or for “https://” at the beginning of the address of the Website. Further, the servers in which we store Personal Data are kept in a secure environment.

Unfortunately, transmission of information over the internet is not completely secure, so we cannot guarantee the security of your Personal Data. If you have reason to believe that your Personal Data has been compromised or your use of the Website and/or Services is no longer secure, please contact us as stated in 7. Contact Information below.


California “Shine the Light” law

California Civil Code Section 1798.83, also known as California’s “Shine the Light” law, permits residents of California to request certain details about Personal Data we may disclose to third parties for direct marketing purposes. If you are a California resident and would like to request this information, please contact us as stated in Section 7 (Contact Information) below.

California Consumer Privacy Act (“CCPA”)

The CCPA requires us to provide additional privacy-related information to residents of California.

CCPA Disclosures

  • Personally Identifiable Information. Consistent with Section 3 (Personal Data) and Section 4 (Cookies and Other Forms of Data Collection) above, we collect certain categories and specific pieces of information about individuals that are considered “Personal Information” as defined under the CCPA (“CA Personal Information”). Specifically, we may collect the following types of CA Personal Information:
    • Identifiers: name, e-mail address, username and password, IP address;
    • Commercial information: billing information, order ID;
    • Internet or other electronic network activity information: cookie information including interaction data (e.g., information about which screens within the user interface are being interacted with and which features are being used while the Services are running) and technical data (e.g., information such as firmware and driver versions, the software application version number, your OS version, your country and your application ID); and
    • Other personal information: upon authorization, information associated with your YouTube account, including your account display name and the URL of any videos that you share via SteelSeries Moments.
  • Sources. We may collect certain categories of CA Personal Information from you and your device(s) via your interaction with us or your use of our Website and Services as described in Section 3 (Personal Data) and Section 4 (Cookies and Other Forms of Data Collection) above.
  • Purposes. We collect CA Personal Information for the business and commercial purposes described in Section 3 (Personal Data) and Section 4 (Cookies and Other Forms of Data Collection) above. We also share and/or disclose your CA Personal Information as follows:
    • Sharing your CA Personal Information for business purposes: As described in Section 3 (Personal Data) above, we may share the categories of your CA Personal Information listed above with third-party vendors and service providers and public or government authorities for our business purposes. Examples of business purposes include fulfilling orders, administrating access to user accounts, facilitating communications between users and our support teams and legal compliance.
    • Sharing your CA Personal Information for commercial purposes: We do not share your CA Personal Information with the parties listed in this Privacy Policy in a manner that constitutes a “sale” under California law.
  • California Consumer Rights.
    • Subject to certain exceptions and qualifications, you have the right to: (i) request access to your CA Personal Information; and (ii) request deletion of your CA Personal Information. To exercise your rights, or to have an authorized agent exercise them on your behalf, please contact us as stated in Section 7 (Contact Information) or as instructed below. Please note that, for your security, we will take steps to help verify your identity and/or the authorization of your authorized agent.
    • Exercising California Consumer Rights. Should you wish to request the exercise of your rights as detailed above with regard to your CA Personal Information, we will not discriminate against you by offering you different pricing or products, or by providing you with a different level or quality of products, based solely upon this request. Please contact us as stated in Section 7 (Contact Information) below if you have questions or would like to exercise such rights.


If you feel that we are not abiding by this Privacy Policy, or if you want to exercise your rights as stated above, please submit a request through this DSAR form or via letter to the below address:

SteelSeries A/S | GN Audio A/S
Lautrupbjerg 7
2750 Ballerup