Mercedes-AMG Petronas Esports Team and Steelseries Join Forces

CHICAGO | BRACKLEY ENGLAND – June 2, 2021 – SteelSeries, the worldwide leader in gaming and esports peripherals, and the Mercedes-AMG Petronas Esports Team, the esports team of the Mercedes-AMG Petronas Formula 1 Team, today announced their official partnership, introducing SteelSeries as the exclusive peripherals supplier.

With the new deal, SteelSeries and the Mercedes-AMG Petronas Esports Team will collaborate on a variety of projects including product testing, digital events, brand activations and other marketing initiatives, to drive performance, innovation, and quality in the sim-racing esports space and beyond. To kick off the partnership, SteelSeries will create limited-edition mice, keyboards and headsets specifically crafted for the Mercedes-AMG Petronas Esports Team.

Known for being at the forefront of innovation, design and craftsmanship, SteelSeries is working directly with the team’s engineers to garner feedback from the team for future projects. This synergistic relationship will play to the strengths of both SteelSeries and the Mercedes-AMG Petronas Esports Team, as both entities ascribe to a philosophy of ideation and iteration to produce best-in-class designs for elite performance.

"As the worldwide leader in gaming and esports peripherals, we take pride in shaping the future competitive gaming. This marks the first time we’ve collaborated with the esports arm of a Formula One team, and this new partnership with the Mercedes-AMG Petronas Esports Team further showcases our commitment to innovation for the best esports athletes in the world,” said Tony Trubridge, Global Esports Director at SteelSeries. “At SteelSeries, we have always made it our chief priority to ensure that our products are made for the people who are using them, so we are eager to hear directly from the esports drivers and engineers to help us push boundaries and enhance our products for the esports racing space, our fans and gamers.”

SteelSeries’ pro team relationships are more than sponsorships, they are true partnerships. From ideation and design to testing and validation, esports professionals are not only stakeholders of SteelSeries, they are collaborators and co-creators, together creating the world’s best gaming peripheral products and software.

"Feedback is key in motorsport and esports. Whether that is feedback between driver and engineer, or feedback between driver and equipment; it is crucial in the hunt for performance.", said James Vowles, Motorsport Strategy Director, Mercedes-AMG Petronas Formula One Team. "Creating an environment for our drivers and engineers that is as seamless as possible is always our goal and having a partnership with a company like SteelSeries helps us achieve this objective. Every minute we are fighting for the win, so speed and accuracy in the equipment we use is very valuable and will hopefully help us perform at the front of the field."

The Mercedes-AMG Petronas Esports Team partnership marks a landmark milestone for SteelSeries, as the original esports brand invests deeper in the esports and gaming ecosystems it helped to create, while expanding into hybrid and cross-over categories like sim-racing.

For the hero announcement film and images: https://steelseries.box.com/v/Mercedes-AMG-Petronas-Esports

About SteelSeries

SteelSeries is the worldwide leader in gaming and esports peripherals focused on premium quality, innovation, and functionality. Founded in 2001, SteelSeries improves performance through first-to-market innovations and technologies that enable gamers to play harder, train longer, and rise to the challenge. SteelSeries is the pioneering supporter of esports and competitive gaming tournaments, connecting gamers and fostering a sense of community and purpose. SteelSeries’ family of professional and gaming enthusiasts are the driving force behind the company and help influence, design, and craft every single accessory and the brand’s software ecosystem, SteelSeries GG. In 2020, SteelSeries acquired KontrolFreek, the industry leader in high-performance controller accessories, and Nahimic, the leader in 3D sound solutions for gaming. To learn more about SteelSeries, visit SteelSeries.com and join the conversation at @SteelSeries.

About Mercedes-AMG Petronas Esports Team

The Mercedes-AMG Petronas Esports Team is the esports team of the Mercedes-AMG Petronas Formula 1 Team. Based on the premises of the Mercedes-AMG Petronas Formula One Team, Brackley, a purpose-built esports training center provides the team’s gamers with world class facilities and state-of-the-art equipment from our Esports partners, to develop their skills, train and compete. Being integrated into the Driver-in-Loop Simulator department, where F1 development drivers provide feedback to engineers on a virtual model of the car, the esports program will benefit from transferable elements pertinent to optimizing car set-up and honing race craft. Stay informed and get the latest news www.mercedesamgf1.com/esports or at @MercedesAMGF1.

Media Contacts:

Paul Murphy
[email protected]
+1 (971) 284-7984

Bradley Lord
[email protected]
+44 (0) 7785 682 893