SteelSeries and RadioShack Announce Partnership
Professional-Quality Peripherals are Now Available to Gamers at RadioShack Stores Nationwide
CHICAGO, Oct. 8, 2015 – Today, SteelSeries, the leading global manufacturer of gaming peripherals has announced RadioShack as a new strategic, retail partner. RadioShack, the neighborhood electronics store, provides high-quality, high-value consumer electronics and accessories from globally recognized manufacturers that individuals know and trust. Focusing on the core products that are used by the top professional gamers, RadioShack and SteelSeries have selected the following award-winning products for the initial launch: the SteelSeries Rival Optical Gaming Mouse, the top-rated H Wireless headset, the Siberia headset line supported for PC, PS4, and Xbox®, the Apex gaming keyboard and the SteelSeries QcK mousepad.
Gaming is one of the fastest growing consumer electronics industry spaces, with over 150 million Americans playing video games it is increasingly important for people to have the right gaming accessories. Whether you’re a professional gamer winning $6.6M dollars at one event or you just want to beat your friends online, SteelSeries gaming gear is designed to help you achieve that goal.
“RadioShack has always been the leading national retailer of innovative products that provide superior performance. As demonstrated by the success of their sponsored gaming teams, the SteelSeries line-up offers that to gamers of every performance level.,” said Bruce Hawver, Chief Merchandising Officer at RadioShack, “We are pleased to enter this partnership, the quality of the overall SteelSeries brand is what our customers have been asking for. We look forward to working with SteelSeries to bring a full retail experience to gamers everywhere and to make RadioShack the go to destination for video gaming products.”
“Our fans, customers and professional eSports teams demand the ultimate performance from SteelSeries, which is why we are partnering with RadioShack to bring the highest-quality gear to their customers” said Josh Phillips, Vice President of Sales & Marketing for SteelSeries. “We view RadioShack’s consultative sales environment as a perfect match for what gamers wants. We are truly excited to announce our partnership with the new RadioShack.”
For additional information about RadioShack, including store locations, please visit http://www.radioshack.com/. For more details about the SteelSeries brand and the full line-up of available gaming peripherals please visit http://steelseries.com/.
RadioShack is a leading national retailer of innovative technology products and services, as well as products related to personal and home technology and power supply needs. The neighborhood electronics store offers products and services from top national brands and exclusive private brands as well as mobile services through its wireless partner Sprint, all within a comfortable and convenient shopping environment. Founded in 1921, RadioShack is owned today by General Wireless, Inc., which acquired the storied brand in March 2015. The new RadioShack has over 1,700 company-owned stores, including 1,400 Sprint Stores at RadioShack, located nationwide. Instagram: @radioshack | Twitter: @radioshack | Facebook: https://www.facebook.com/RadioShack
SteelSeries is a gaming brand that leads the market in building peripherals with quality, innovation and purpose. The company’s passion has been the driving force behind many first-to-market innovations and technologies that continue to become the industry standard and have-to-have requirements of gamers. The global brand continues to support the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships and community support. The company surrounds itself with the passion and the commitment to being the best. It is with this mentality that SteelSeries chooses to partner with some of world’s most respected and recognized brands that work together to push the growth and evolution of the gaming industry into an even greater proposition. http://SteelSeries.com.
Chicago, Oct. 8, 2015