YouTube Gaming is a great platform for streamers to build a large audience and connect with them through a variety of different content mediums. Streamers can post video-on-demand and live streams to interact with their audience through comments and the community tab. You can also grow your channel to reach new audiences by posting Shorts of some of your greatest in-game moments. YouTube has great monetization opportunities for streamers from ad revenue to subscription models.
Key features:
Video-on-demand (VOD): Long-form content like game walkthroughs, “Let’s Play” series, and game trailer reactions
Shorts: Post engaging highlights to attract and convert new viewers
Community tab: Once a channel reaches 500 subscribers, streamers can utilize this feature to post polls, images, and updates, keeping fans engaged between uploads.
Comment interaction: Streamers can respond to comments on their videos to build a stronger connection with their audience.
Monetization options:
Ad revenue: Requires 4,000 watch hours and 1,000 subscribers to join the YouTube Partner Program
Super Chats and stickers: Viewers can purchase highlighted messages during live streams
Channel memberships: Fans can support creators through monthly subscriptions
Affiliate marketing: Earn commissions by recommending products
Best for: building a gaming community, wider reach (requires subscription)