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STEELSERIES ANNOUNCES PARTNERSHIP WITH THE BREAST CANCER RESEARCH FOUNDATION® TOGETHER WITH THE PINK EDITION SIBERIA V2 HEADSET


Now Through October, SteelSeries Will Donate 10%, per purchase, to The Breast Cancer Research Foundation®

CHICAGO – June 18, 2012SteelSeries, the leading manufacturer of premium-quality gaming and entertainment peripherals, today announced the award-winning SteelSeries Siberia v2 Headset, now available in a special matte-pink edition. In addition to the new headset color, SteelSeries has partnered with The Breast Cancer Research Foundation® (BCRF), in which 10% of all purchases of the new SteelSeries Siberia v2 Headset Pink Edition that are made on SteelSeries’ Web Shop, will be donated to the non-profit organization.

“We’re proud to be working with The Breast Cancer Research Foundation and are thrilled to be giving our customers a chance to purchase a premium-quality gaming and entertainment headset that will also benefit a cause that is recognized and important to so many,” said Bruce Hawver, SteelSeries CEO. “It is our goal to reach, and hopefully exceed, a donation amount of $10,000 between now and October which is Breast Cancer Awareness Month, for BCRF from this campaign.”

The SteelSeries Siberia v2 Headset Pink Edition features:
• A unique over-the-head suspension design
• 50mm driver units that output loud and clear sound
• Thick leather ear-cups that isolate outside noise
• Double-braided nylon cord with an in-line volume and mute control
• A retractable uni-directional microphone for convenience in switching the headset from a sound and communication headset on your PC for gaming and VoIP, to a headphone for listening to music and movies on your mobile device

The SteelSeries Siberia v2 Headset Pink Edition is available now on the SteelSeries Web Shop for $89.99/ €89.99 MSRP. Consumers will also have the option to include an additional cash value donation to be submitted to BCRF during checkout. Details about the headset, our partnership with BCRF and our donation tracker, can be found at http://steelseries.com/pink.

SteelSeries’ professional gaming teams worldwide are showing support for the Siberia v2 Pink Headset throughout their communities. Be sure to follow SteelSeries on Facebook and Twitter for updates about new products, partnerships, and promotions.

About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2011, BCRF awarded $36.5 million to 187 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With over 90 cents of every dollar donated currently being directed to breast cancer research and awareness programs, BCRF continues to remain one of the most fiscally responsible charities in the country. BCRF holds a 4-star rating from Charity Navigator, its tenth such designation since 2002. Additionally, BCRF is the only cancer organization designated as “A+” by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.

About SteelSeries
SteelSeries is a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, controllers, mice, software and gaming surfaces. SteelSeries has been on the forefront of professional gaming gear since its inception in 2001, thanks to continued innovation and product development in cooperation with leading professional gamers. All SteelSeries products are developed in cooperation with professional gamers to ensure optimum performance and durability. SteelSeries supports the growth of competitive gaming and electronic sports through professional team sponsorships and community support all over the world. For more information, please visit www.SteelSeries.com.

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For media inquiries:
Tori Pugliese
PR for SteelSeries
203-605-4028
tori@steelseries.com