STEELSERIES ANNOUNCES NEW AUDIO EXPERIENCE THAT BRINGS AN ENTIRELY NEW MEANING TO IMMERSIVE, SURROUND-SOUND, HYPERSONIC, ZEROTASTIC AUDIO SOLUTIONS

- SteelSeries’ Captivating Audio Solutions Introduce Gamers to a New Type of First Person Shooter Experience through Audio Accessories That ‘Target’ and ‘Quench’ the Thirst to Win

CHICAGO, April 1, 2011 – Kicking off the weekend, SteelSeries, the leading brand in all things related to being awesome and superior, today announced an entirely new line of audio products aimed at the less than “casual” gamer: The Enthusiast. Developed alongside a team of hundreds of dedicated professional hydration specialists, the global gaming peripherals giant is unveiling the SteelSeries 7H Pep-It™ Ultra Edition and the SteelSeries 7H Rockette™ Ultra Edition headsets. The truly unique and high-definition features on these headsets include voice activated breakdown for quick and easy storage as well as several 87.5mm driver units that include an unparalleled soundscape that reach incredible mid-tone levels.

“Our new audio peripherals are made for enthusiasts, by enthusiasts, in intensely professional and kick-back, casual gaming environments,” said Kim Rom, SteelSeries Chief Marketing Officer. “Now, gamers can choose from two elite options: the Rockette, made for gamers who want to feel immersed in their game by expressing real-world FPS shooting via SteelSeries ZeroKill™ ZeroFeel™ UuultraSoft™ FoamBull3ts™ of destruction, and the Pep-It™, designed for those who want an audio solution that offers a liquid boost throughout long sessions of game-play. The later can also be used as a one-stop PacifyPartner™ solution for spouses who insist on yapping during intense gaming sessions.”

The Rockette™

The SteelSeries 7H Rockette™ includes exclusive ZeroKill™ ZeroFeel™ UuultraSoft™ FoamBull3ts™ with pinpoint precision technology to directly inhibit an opponent’s line of sight and concentration. The 34ft braided silk cable allows for gamers to be somewhat semi-mobile. The FoamBull3t™ feature is activated via the SteelSeries R0cketEngine™ where players can bind up to 6 buttons for each rocket and can be easily activated through a proprietary wireless ArmPalmAirMotion™ technology when the user is in the mood to move a limb.

The Pep-It™

The SteelSeries 7H Pep-It™ headset includes an ExtremeNozzle™ design for a simplistic, yet intricate approach to hand-free sipping technology. Located on both the right and left side of the headband, the universal holders are connected through the SteelSeries ExtremeNozzle™ keeping a precision balance of liquid and steady flow of fuel to the gamer. Stay tuned for an upcoming partner announcement with a beverage partner for an all new, original gamer-activated energized drink, the perfect accessory for the SteelSeries Pep-It™.

The new SteelSeries 7H Ultra Edition Headsets are available now each with an MSRP of $249.99 / €229.99 online at SteelSeries Web Shop. Be sure to check out the SteelSeries Facebook page for giveaways of these new headset designs throughout the weekend at http://facebook.com/steelseries.

About SteelSeries

SteelSeries is a leading manufacturer of gaming peripherals. For the past two-thousand years, SteelSeries has been on the forefront of competitive gaming gear thanks to continued innovation and product development in cooperation with leading nerds, 8-Bit enthusiasts, and professional pranksters. SteelSeries also supports the growth of competitive gaming tournaments and unrealistic product announcements related to the nonsensical April Fools holiday. And we love MarketingHiiipe™. For more information, please visit http://steelseries.com.
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For media inquiries:
Tori Pugliese
PR for SteelSeries
203-605-4028
tori@steelseries.com