SteelSeries To Open New Store In Guangzhou China

Copenhagen, Denmark — June 23rd, 2006 — SteelSeries, a leading manufacturer of innovative professional gaming gear, today announced the opening of its second professional gaming gear retail store in China.

The new SteelSeries store is located at Booth 3-2A, 3F, Tianhe Computer Galaxy, No. 504, Tianhe Road, Guangzhou, China.

The new SteelSeries store officially opens June 25th, but SteelSeries invite local gamers to participate in the grand opening festivities taking place from the 24th to the 25th. Gamers will be able to participate in Counter-Strike 1.6 and Warcraft III competitions, prizes include gaming gear from SteelSeries and a total prize purse of 3900 RMB. Several hundred gamers are expected to visit the shop the first weekend.

“Everything we do in China, we do with the greatest feeling of support. It’s evident that China boasts the most dedicated fans, gamers, and supporters of the eSports culture, and choosing China as the location for a second SteelSeries store was such a natural choice,” said Michael von Essen-Müller, CEO for SteelSeries. “We hope the Chinese gamers will welcome our new store, as a place to shop for gaming gear, but also as a place where they can meet national and international gamers.”

At the store customers can always experience the latest products from SteelSeries, and go hands-on with the full product line. Award winning products from Icemat can also be sampled and purchased, and knowledgeable sales people are always available to offer advice about all products.

About SteelSeries

SteelSeries is a leading manufacturer of gaming accessories, including headsets, keyboards, mouse pads and mouse accessories. SteelSeries have been on the forefront of professional gaming gear for 5 years, thanks to continued innovation and product development in cooperation with leading professional gamers. All SteelSeries products are developed in co-operation with professional gamers to ensure optimum performance and durability. SteelSeries supports the growth of electronic sports through aggressive sponsoring of teams and support of organisations, news sites, communities, tournaments and LAN-events all over the world. For additional information, visit http://www.steelseries.com