SteelSeries Partners With Leading World Of Warcraft Organization Nihilum

SteelSeries, a leading manufacturer of innovative professional gaming gear, today announced a sponsorship of Nihilum, the world’s leading World of Warcraft organization. With the new sponsorship SteelSeries and Nihilum will be affiliated throughout 2007 and the full SteelSeries product line of headsets and gaming surfaces will be used by Nihilum’s players.

Since Nihilum was founded in 2004 the guild has quickly gained a reputation for being the most hardcore guild on the planet. Nihilum has consistently been the first guild in the world to defeat the toughest and most notorious foes in World of Warcraft, including C’Thun, Kel’Thuzad, Doom Lord Kazzak, Gruul The Dragonkiller, Magtheridon and Hydross the Unstable. Blizzard recently released The Burning Crusade expansion pack to World of Warcraft, where Nihilum is currently further ahead in raiding and exploring than any other guild.

SteelSeries was founded in 2001 and is a leading manufacturer of professional gaming gear, targeted at hardcore competitive gamers. The company manufactures headsets, keyboards, mice, software, gaming surfaces and other equipment for gamers striving to take their game to the next level. The company’s mission is to create performance enhancing gaming gear that reduces reaction times and enhances precision and accuracy.

“Many members in Nihilum are former Counter-Strike players from the competitive scene, including former members from such acclaimed teams as The Titans, mousesports and Spirit of Amiga, thus we know the products from SteelSeries very well,” says Mark ‘Nessaj’ Laursen, Officer in Nihilum. “The SteelSeries product line has previously helped us win important games at events from Cyberathlete Professional League, Electronic Sports World Cup, WorldCyberGames and many other international tournaments – we have no doubt that their products will also help us win important skirmishes in World of Warcraft. The performance-factor might not be as important as in a FPS-game, but the comfort of a high-end gaming headset and surface is extremely important during an 8 hour gaming session.”

“We’re proud to be chosen as provider of gaming equipment for the world’s finest World of Warcraft organization.” says Kim Rom        , Head of PR & Communications for SteelSeries. “As electronic sports evolve the competition platforms will not only be traditional games like Counter-Strike and Warcraft III. World of Warcraft undeniably has the potential to expand competitive gaming as a genre and we are excited to be affiliated with the world’s finest World of Warcraft guild.”

More information about Nihilum available at www.nihilum.co.uk.

About SteelSeries

SteelSeries is a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, software, and gaming surfaces. SteelSeries have been on the forefront of professional gaming gear since its inception in 2001, thanks to continued innovation and product development in cooperation with leading professional gamers. All SteelSeries products are developed in co-operation with professional gamers to ensure optimum performance and durability. SteelSeries supports the growth of competitive gaming and electronic sports through aggressive sponsoring of teams and support of communities, tournaments and LAN-events all over the world. For additional information, visit http://www.steelseries.com.

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