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STEELSERIES ANNOUNCES RETAIL EXPANSION IN NORTH AMERICA FOR THE 2012 HOLIDAY SEASON

Premium Gaming Peripherals Now Available to Consumers Throughout the U.S. and Canada – New Channel Partners Include h.h. gregg, EB Games, Staples, The Source, Target, Costco and More

CHICAGO – Nov. 8, 2012 –SteelSeries, the leading global manufacturer of premium gaming peripherals, today announced its expansion and growth in North America with new retail and etail partners located and/or shipping in the U.S. and Canada. Consumers can now find select SteelSeries gaming audio, mice, keyboards, controllers and mousepads at the following new locations: h.h. gregg, EB Games Canada, Staples Canada, London Drug, Target.com, Costco.com, Hastings, TigerDirect, and The Source.

SteelSeries’ product categories that will be available from these new partners may include:
• Audio: PC, console and mobile gaming headsets
• Mice: Laser, optical and MMO gaming mice
• Keyboards: Mechanical, rubber-dome and illuminated gaming keyboards
• Controllers: PC and mobile gaming controllers
• Gaming mousepads with a variety of surface materials
• Licensed peripherals for blockbuster game titles including: World of Warcraft®, Diablo® III, Call of Duty®: Black Ops II, Counter-Strike: Global Offensive, Portal 2, UFC, and more

“We are proud to partner with such respected channel partners. Consumer demand has been phenomenal, which is a testament to the growth of the SteelSeries brand and PC and mobile gaming categories,” said Brian Stech, SteelSeries President of the Americas. “We are excited that consumers will now have more places and opportunities to experience our full line-up of products both in stores and online.”

For a full list of North American retail and e-tail locations please visit the SteelSeries Where to Buy section on our web site. For more information about SteelSeries’ full line-up of peripherals, please visit http://steelseries.com/us/home, and be sure to find us on Facebook and Twitter.

About SteelSeries

SteelSeries is a leading manufacturer of premium gaming peripherals, including headsets, keyboards, mice, software and gaming surfaces. For the past decade, SteelSeries has been on the forefront of competitive gaming gear thanks to continued innovation and product development in cooperation with leading professional gaming teams. SteelSeries also supports the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships, and community support all over the world. For more information, please visit http://steelseries.com.

For media:
Tori Pugliese
PR for SteelSeries
203-605-4028
tori@steelseries.com