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SteelSeries Announces Product Availability In Australia And New Zealand Through New Distribution Partner, JB Hi-Fi

- Major Australian Consumer Electronics Retailer Will Carry Professional Gaming Gear Across 120 Outlets

SteelSeries, a leading manufacturer of gaming peripherals and accessories, today announced the availability of its professional gaming gear portfolio through JB Hi-Fi, one of the largest consumer electronics retailers in Australia and New Zealand. SteelSeries offers players feature rich peripherals including headsets, mice, surfaces, keyboards, co-branded publisher products and accessories that have been designed alongside some of the world’s best ranked professional gamers.

Established in Melbourne in 1974, JB Hi-Fi was founded with the philosophy of delivering specialist ranges of equipment at Australia’s lowest prices. Since then, the company has developed and diversified its business to now offer a wide range of consumer electronics including JB computer/video games, Plasma and LCD televisions, digital cameras, portable audio, gadgets and more across both New Zealand and Australia.

“The ability to offer SteelSeries professional gaming gear at a distribution level this broad, with a quality partner like JB Hi-Fi, is a huge step forward for SteelSeries in Australia,” commented Flemming Gyldenhammer, Regional Sales Manager for SteelSeries. “This partnership strongly underlines the demand for professional gaming peripherals in the Australian market; a demand that we look forward to fulfilling with the help of JB Hi-Fi.”

“We’re pleased to be working with SteelSeries who represent a great addition to the JB Hi-Fi PC offering through an excellent range of high quality, professional gaming gear for the enthusiast and casual gamer,” said Steve Barker, Purchasing Manager JB Hi-Fi.

“Australia is home to a rapidly growing gaming market and host to large gaming events such as Extreme Games and E-Games. JB HI-FI as one of the largest gaming retailers will help to expand the pro gaming or E-Sport concept to the consumers in Australia.,” said Mr. Kee Ong, CEO of Synnex Australia, who is distributing SteelSeries in Australia.

SteelSeries products are available now across all of JB Hi-Fi’s 120 stores in Australia and New Zealand. Store locations and additional information about SteelSeries products can be found at http://www.jbhifi.com.au/ and http://www.steelseries.com/int.

About SteelSeries

SteelSeries is a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, software and gaming surfaces. SteelSeries has been on the forefront of professional gaming gear since its inception in 2001, thanks to continued innovation and product development in cooperation with leading professional gamers. All SteelSeries products are developed in co-operation with professional gamers to ensure optimum performance and durability. SteelSeries supports the growth of competitive gaming and electronic sports through professional team sponsorships and community support all over the world. For more information, please visit www.SteelSeries.com.

About JB Hi-Fi

JB is one of Australasia’s fastest growing and largest retailers of home entertainment offering the best brands, huge range, cheapest prices, convenient locations, but most importantly genuine personal service from our experienced specialist staff.

For media inquiries:

Tori Pugliese

SteelSeries PR Manager

203-605-4028

tori@steelseries.com