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SteelSeries Announce Opening of Professional Gaming Gear Store in Shanghai

Copenhagen, Denmark — November 11th, 2005 — SteelSeries, a market leader in gaming accessories owned and operated by Soft Trading, today announces the opening of the first ever SteelSeries retail store. The SteelSeries store is located at the Pacific Computer Department III, Room 2030, No. 712, Zhangyang Road, Pudong district, Shanghai.

“We are very excited about opening our first retail store and we feel this is a giant leap for the growing market for professional gaming gear,” said Kim Rom, SteelSeries’ head of communication. “Pacific Computer Department III is a great location for the new SteelSeries store, and offers local gamers a great chance to go hands-on with our award winning professional gaming gear.”

At the SteelSeries store customers can go hands-on with the full product line from SteelSeries, including the SteelSound 5H headset and SteelPad 5L mouse pad. Award winning products from Icemat can also be sampled and purchased, and knowledgeable sales people are always available to offer advice about all products.

For further information please contact:

Kim Rom        

Head of Communications, SteelSeries

press@softtrading.info

About SteelSeries

SteelSeries is a leading manufacturer of gaming accessories, including headsets, mouse pads and mouse accessories. SteelSeries have been on the forefront of professional gaming gear for 5 years, thanks to continued innovation and product development in cooperation with leading professional gamers. SteelSeries is constantly engaged in development and design, based on inspirational input from gamers across the globe. SteelSeries supports the growth of eSport through aggressive sponsoring of teams, organizations, news-sites, communities, tournaments and LAN-events all over the world. For more information please visit http://www.steelseries.com.