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SteelSeries Announce Opening of First Professional Gaming Gear Store in Denmark

SteelSeries, a market leader in gaming accessories owned and operated by Soft Trading, today announces the opening of Europe’s first SteelSeries retail store. The SteelSeries store is located at the Lyngby Kulturhus, Klampenborgsvej 215 J, 2800 Kgs. Lyngby.

On Sunday the 10′th of December, Denmark’s first store dedicated to selling professional gaming gear will see the day of light, when the store “SteelSeries Professional Gaming Shop”, opens it’s doors for the first time in Lyngby. The opening of the store shall be seen in the light of the explosive growth on the online gaming and eSports market, which is also apparent in Denmark. Up until now it has not been possible for either Danish or European gamers to find a shop that specifically caters to their needs, which is what the opening of the SteelSeries store is now going to change:

“Until now it has only been possible to find dedicated SteelSeries stores in Asia, and when we have opened new stores we have consequently heard from the Danish gamers, that they would like a shop like this in Denmark. Therefore we are happy that the evolution of the market has now reached a point, where it has become possible to open the first Danish store” says Kim Rom        , Head of PR and Communications.

The opening of “SteelSeries Professional Gaming Shop” will be celebrated in grand fashion this Sunday, with a multitude of activities and amazing offers. For an example it will be possible to get a 50% discount on the critically acclaimed headset SteelSound 5H v2. Interested customers will also be able to meet and challenge the former Danish world champion of Counter-Strike, Jonas “whimp” Svendsen, between 12 – 14 and again from 15 – 17, where the best challengers will be awarded cool gaming products.

The new store is located in Lyngby Kulturhus, side by side with the net café Playtown and cinema Kinopalæet. Besides the full product range from SteelSeries, the new store will also be selling quality gear from chosen companies and brands, specifically approved by SteelSeries, such as Icemat, Creative, Microsoft and Targus.

The address for “SteelSeries Professional Gaming Shop”;

Lyngby Kulturhus

Klampenborgsvej 215 J

2800 Kgs. Lyngby

E-mail: Lyngby@SteelSeries.com

About SteelSeries

SteelSeries is a leading manufacturer of gaming accessories, including headsets, mouse pads and mouse accessories. SteelSeries have been on the forefront of professional gaming gear for 5 years, thanks to continued innovation and product development in cooperation with leading professional gamers. SteelSeries is constantly engaged in development and design, based on inspirational input from gamers across the globe. SteelSeries supports the growth of eSport through aggressive sponsoring of teams, organizations, news-sites, communities, tournaments and LAN-events all over the world. For more information please visit http://www.steelseries.com.