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SteelSeries and Media Markt Announce Ultimate Gaming Tour

The leading manufacturer of innovative professional gaming gear, SteelSeries, today announced the Ultimate Gaming Tour in partnership with Media Markt – the Swedish division of one of Europe’s biggest and fastest growing consumer electronics retail chains. The Ultimate Gaming Tour is a unique winner-takes-it-all in-store tournament, offering 100.000 SEK to the winner of a 1vs1 Counter-Strike 1.6 tournament, which includes qualifiers in 15 different Media Markt stores in Sweden.

Ultimate Gaming Tour is a 1vs1 tournament that focuses mainly on the individual skills of the participating players. The Ultimate Gaming Tour will crown the best aimer in Counter-Strike 1.6, regardless of team, fame and previous merits and award him/her 100,000 Swedish Kroner. The qualifiers will be spread out across 14 Media Markt retail outlets in Sweden, making it easy for a very high percentage of Swedish gamers to participate in the tournament, without having to endure large travel distances or expenses relating to this.

The grand final of the Ultimate Gaming Tour will be held in Stockholm on March 21st, and will kick off on January 31st in Malmö. Signups for the first qualifiers will open on the 2nd of January on www.UGT.se, where all information regarding the tournament is available.

All matches in the Ultimate Gaming Tour will be played on aim_UGT_2009, a custom-made version of the popular Counter-Strike 1.6 aim_map, featuring tweaks and optimizations designed to eliminate any advantages and disadvantages between the two sides. Optimizations include changes to spawn points, player models and pass-thru objects, all aimed to make this the most fair and evenly balanced 1vs1 Counter-Strike 1.6 tournament ever organized.

Additional partners for the Ultimate Gaming Tour include Intel, NETGEAR, Packard Bell, Kaspersky and Inferno Online.

About SteelSeries

SteelSeries is a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, software and gaming surfaces, selling in more than 75 countries. SteelSeries has been on the forefront of professional gaming gear since its inception in 2001, thanks to continued innovation and product development in cooperation with leading professional gamers. All SteelSeries products are developed in co-operation with professional gamers to ensure optimum performance and durability. SteelSeries supports the growth of competitive gaming and electronic sports through professional team sponsorships and community support all over the world. For more information, please visit www.SteelSeries.com.

About Media Markt

Media Markt is a leading electrical goods retailer with over 500 stores in 16 countries. The company was founded in 1979 and is housed under the roof of Media-Saturn-Holding GmbH in Ingolstadt, Germany. Media-Saturn-Holding had a net turnover of 17.1 billion euro in 2007. For more information, please visit www.MediaMarkt.se.

For media inquiries:

Casper Mejlholm

+45 289-711-01

cm@steelseries.com