2014 STEELSERIES SIBERIA ELITE TAKES HOME THE 2014 RED DOT AWARD FOR PRODUCT DESIGN
• Illumination with a selection from among 16.8 million colors and the ability to control their display.
• Powerful Dolby virtual 7.1 surround soundscape leverages Dolby Headphone and Dolby Pro Logic IIx.
• Compatibility with PC, Mac, and mobile devices.
“This award is a huge validation point that our new product design for the Siberia Elite is truly industry-leading,” said Tino Soelberg, SteelSeries CTO. “The Siberia Elite’s design is something our whole team is very proud of, it’s a great feeling to see the representatives of Red Dot share the same enthusiasm.”
Prof. Dr. Peter Zec, initiator and CEO of Red Dot, on the decision process in the Red Dot Award: “The 40 experts assessed the quality of the entries with the utmost care and attention. Due to their backgrounds, they also assessed the special cultural aspects of the designs from 53 countries. But only the best products receive an award from the jury. This is especially reflected in the percentage of successful entries in the Red Dot Award, which is much smaller in contrast to other international design competitions. Therefore, the winners can be proud of their achievements – with their entries, they stood out from the rest and were able to pass the test in front of the critical eyes of the experts. This success will be perceptible during the Red Dot Gala, when the laureates will receive the recognition of the international audience.”
On 7 July 2014, the highlight of the internationally renowned product competition will be celebrated in Essen, Germany: the presentation of the acclaimed Red Dot during the traditional Red Dot Gala and subsequent Designers’ Night. On that evening, roughly 1,200 guests from around the world gather in Essen in order to experience the awards ceremony. In the course of the party in the Red Dot Design Museum Essen, the winners’ exhibition will also be opened, presenting the award-winning product to a wide audience for four weeks before it enters the museum’s permanent exhibition.
About Red Dot
Red Dot stands for belonging to the best in design and business. Our international design competition, the “Red Dot Design Award”, is aimed at all those who would like to distinguish their business activities through design. The distinction is based on the principle of selection and presentation. Excellent design is selected by competent expert juries in the areas of product design, communication design, and design concepts.
SteelSeries is a leading manufacturer of top quality gaming peripherals from headsets, keyboards and mice to controllers, surfaces and software. For more than a decade, SteelSeries has been on the forefront of designing and creating gear for gamers. The company’s continued innovation also comes in collaboration with the world’s leading professional gaming teams and partners. SteelSeries is a global brand that continues to support the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships and community support. For more information, please visit www.steelseries.com.
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