STEELSERIES INTRODUCES THE NEW H-SERIES HEADSET LINE

Presented in a Durable Industrial Design, The New Headsets Are Engineered for Performance with Custom-Enhanced Sound And Optimized Comfort

LOS ANGELES – E3 2013 – June 6, 2013 – Kicking off this year’s Electronic Entertainment Expo (E3), SteelSeries, the leading global innovator of gaming peripherals and leading sponsor of global eSports, introduced the new H-Series Headset line. Delivering tournament-grade audio, the new headsets all feature custom-engineered soundscapes and the newest generation of SteelSeries audio drivers designed specifically to enhance audio performance and sound details. The flagship SteelSeries 9H with Dolby® Technology features up to 7.1 surround sound and tournament-grade audio performance with new sound isolating double enclosure earcup technology. Building off the legendary tournament and award-winning SteelSeries 5H, the new 5Hv3 and 3Hv2 headsets were designed for tournament grade audio with portability and extended comfort for the gamer that competes everywhere. The H-Series can be recognized by its industrial design, solidly constructed for best-in-class durability.

“The H-Series Headset line was introduced to the competitive gaming world in early 2005 with first-to-market features like the retractable microphone system and a custom engineered soundscape that was so good that the world tagged them as the cheating headsets, ” said Bruce Hawver, SteelSeries CEO. “Twelve years ago we believed that eSports would see incredible growth and we designed entire product lines for this emerging market. Today, we introduce this next generation of competitive players to our new H-Series and believe that the audio experience, combined with the comfort and features, will set a new standard for today’s competitive gaming headsets.”

The SteelSeries 9H Headset with Dolby® Technology – $159.99/€159.99 MSRP
Delivering a tournament-grade audio experience, incredible digital features, and best-in-class comfort, the SteelSeries 9H with Dolby® Technology is our best competitive gaming headset yet. Equipped with an advanced USB soundcard, the SteelSeries 9H provides users with Dolby® Technology that works together to create incredible sound:
• Dolby Headphone – allows up to 7.1 channels of realistic multi-channel surround sound
• Dolby Prologic IIx – provides the smoothest surround sound experience allowing for multiple listening modes and a more realistic sound

In addition, the 9H has a durable, industrial design that is deceivingly lightweight, setting new standards for comfort and fit for headsets this size. Players will experience unique features like:
• Building on the historic SteelSeries audio tradition, a custom-engineered soundscape features a wide dynamic range, which makes it possible for 9H to deliver a balanced and linear tournament-grade advantage
• Its premium, next-generation SteelSeries audio drivers with advanced materials like a high-grade mylar film over the speaker allows the sound in the game to be heard with a level of clarity and very low distortion
• SteelSeries’ innovative swappable cable system with in-line audio controls for use with PC, Mac®, tablets and phones
• New sound isolating double enclosure earcup technology with comfortable extra-padded, leather ear cushions
• Crystal clear communication via large, high-end microphone that retracts into the headset when not in use.
• Fully supported by the SteelSeries Engine with advanced digital features like unlimited game specific audio profiles, 10-band equalizer settings, mic noise cancellation and auto mic gain.

The SteelSeries 5Hv3 Headset – $79.99/€79.99
Most recognized for its tournament and award-winning, gaming audio performance and portability, the SteelSeries 5Hv2 was one of the most talked-about headsets on the tournament circuit. The new 5H now features the newest generation of SteelSeries audio drivers with a custom-engineered soundscape for clear and detailed sound without distortion.

The 5Hv3 Headset upgrades the sought-after features found in its predecessor, including:
• Crystal clear communication via large, high-end microphone that retracts into the headset when not in use
• New sound isolating double enclosure earcup technology with comfortable extra-padded, leather ear cushions
• The double-braided nylon cable and in-line audio controls now with SteelSeries’ innovative swappable cable system for use with PC, Mac®, tablets and phones

The SteelSeries 3Hv2 Headset – $39.99/€39.99
Created for gamers who are looking to experience SteelSeries audio for the first time or without having to make a large investment, the 3Hv2 encompasses the four components that set SteelSeries audio above the rest: performance, convenience, durability and comfort. The new 3Hv2 headset comes in a compact, foldable design making it ideal for storage or travel and an included adapter which allows for use with PC, Mac®, tablets and phones.

Unlike other headsets in this price category, the durable 3Hv2 brings together its powerful, next generation SteelSeries audio drivers, extra-padded leather cushions, a retractable microphone system and in-line audio controls on the soft-rubber cable in a compact and portable headset.

The SteelSeries H-Series will be available starting with the 5Hv3 and 3Hv2 headsets this summer and the 9H with Dolby® Technology coming this Fall in Q3. For more details about the new headsets, please visit http://steelseries.com/h-series. Be sure to follow SteelSeries on Facebook and Twitter for the latest in product news, contests and promotions.

About SteelSeries
SteelSeries is a leading manufacturer of top quality gaming peripherals from headsets, keyboards and mice to controllers, surfaces and software. For more than a decade, SteelSeries has been on the forefront of designing and creating gear for gamers. The company’s continued innovation also comes in collaboration with the world’s leading professional gaming teams and partners. SteelSeries is a global brand that continues to support the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships and community support. For more information, please visit http://steelseri.es.

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CHICAGO – February 27, 2013 – SteelSeries, the leading manufacturer of premium-quality, gaming peripherals and Electronic Arts Inc. (NASDAQ: EA) the world’s leading mobile games publisher today introduced the Real Racing™ 3 Gaming Headset. The slim-profile, on-ear headset was chosen for its lightweight, comfortable and portable design allowing gamers to take the complete racing experience on the road. Its loud and clear sound is powered through 40mm driver units, picking up the low tones and deep bass for the game’s soundtrack and the high tones of approaching cars, gear shifts, and screeching tires.

The all-white headset showcases stylish, glossy ear plates with a chrome-colored game logo and speedometer design. Featuring an adjustable, FluidFIT headband they are also outfitted with SteelSeries’ sound isolating, SNDBlock ear cushions created with a breathable, mesh-cloth material. Designed for maximum portability, the headset can fold up and each earcup can be rotated flat for easy storage or to comfortably show it off around the user’s neck. The Real Racing 3 Headset comes equipped with 2 cable options, one for PC and the other for Mac and mobile devices, both with an in-line microphone. Additional features include 2 input jacks, one on each earcup, allowing users to choose which side the microphone cable can be plugged. The remaining input jack can also be used to share sound by simply plugging another headset into the Real Racing 3 Headset so that multiple users can listen to the same device.

“For Real Racing 3 we focused on harnessing the full power of mobile technology to produce incredible, detailed environments and really deliver an amazing gaming experience for racing fans,” said Tony Lay, General Manager of the EA Firemonkeys studio. “We partnered with SteelSeries because of their reputation for developing premium-quality products and with their new Flux headset designed for mobile gamers; it was a natural choice to launch a Real Racing 3 version to support that new level of immersion.”

“EA is the leading publisher of the world’s biggest iOS and Android games and we’re proud to partner with one of their most recognized mobile game franchises,” said Bruce Hawver, SteelSeries CEO. “As the newest and first SteelSeries headset that was designed specifically for mobile game-play, we’re excited to see players get their hands on the Real Racing 3 Gaming Headset and actually have a chance to experience great in-game audio on their handheld device.”

Available now online in the SteelSeries Web Shop, the Real Racing 3 Gaming Headset is $99.99/€99.99 MSRP. For more information, about the headset check out http://steelseries.com/rr3 and be sure to follow SteelSeries on Facebook and Twitter for the latest news, contests and promotions surrounding these products.

About SteelSeries
SteelSeries is a leading manufacturer of top quality gaming peripherals from headsets, keyboards, and mice to controllers, surfaces, and software. For more than a decade, SteelSeries has been on the forefront of designing and creating gear for competitive gamers. The company’s continued innovation also comes in collaboration with the world’s leading professional gaming teams and partners. SteelSeries is a global brand that continues to support the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships, and community support. For more information, please visit http://steelseri.es.

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For media:
Tori Pugliese
PR for SteelSeries
203-605-4028
tori@steelseries.com

“The Flux In-Ear headsets are designed for mobile gaming and entertainment, which for us means the quality of sound should be as amazing as it is when you’re at home on your computer. The fit and feel of in-ear headsets are what makes users love them or can be what stops users from wearing them,” said Bruce Hawver, SteelSeries CEO. “By choosing small drivers, it allowed us to make an in-ear headset that showcases powerful audio, but with a noise-reduced, comfortable sealed fit.”

Aggressively priced at $49.99, the SteelSeries Flux In-Ear headset features:
• Comfort and control
through a sealed in-ear fit; 
3 silicone rubber tips sizes to choose from; an in-line microphone; and button to answer/end calls as well as control media.
• Incredible audio thanks to advanced 6mm drivers; passive noise cancellation from a more secure, sealed in-ear fit; clear high and mid tones that depict distinct details in-game; and rich bass levels that keep from distorting the details found in higher tones.
• A smart, intuitive design
that includes a flat, no-tangle cable; a 3.5mm connection; and a carrying case for convenient storage.
Available now in the SteelSeries Web Shop and at select retail locations, the SteelSeries Flux In-Ear Headset is $49.99 MSRP. More details and images about the headset can be found at http://steelseries.com/fluxinear. For all things SteelSeries, like product news, contests and promotions, be sure to follow the company on Facebook and Twitter.

About SteelSeries
SteelSeries is a leading manufacturer of top quality gaming peripherals from headsets, keyboards and mice to controllers, surfaces, and software. For more than a decade, SteelSeries has been on the forefront of designing and creating gear for gamers. The company’s continued innovation also comes in collaboration with the world’s leading professional gaming teams and partners. SteelSeries is a global brand that continues to support the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships and community support. For more information, please visit http://steelseri.es.

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For media:
Tori Pugliese
PR for SteelSeries
203-605-4028
tori@steelseries.com

LAS VEGAS – CES 2013 – Jan. 7, 2013 – Kicking off the Consumer Electronics Show in Las Vegas, SteelSeries, the leading global manufacturer of gaming peripherals today, announced the Apex and Apex [RAW] Gaming Keyboards. Made up of beautiful form and carefully optimized functions, the Apex and Apex [RAW] feature unique enhancements to the keyboards layout from low-profile keys, specially designed raised macros rows for quick access, and multiple layers of customization in colors and intensity. Built to deliver the world’s fastest reaction time and key combinations, the Apex features SteelSeries ActiveZone – a unique combination of programmability with visual support to better navigate the keyboard to win.

“We’re introducing a range of new gaming functionality with the Apex keyboards, including the new SteelSeries ActiveZone which allows for easier and faster access to advanced customization and features than ever before, ” said Bruce Hawver, SteelSeries CEO. “The SteelSeries Apex and Apex [RAW] have been designed to enable users to react quickly, move strategically, and adapt how these keyboards perform for every game.”

Superior Design & Optimized Layout
The Apex and Apex [RAW] strategically combine an adjusted layout with key enhancements that bring fluidity to the way the user moves around the keyboard. These enhancements include:
• Raised macro-keys along the top and left side, which provide faster and more precise macro-combinations.
• The addition of two small tactile bumps on the W-key to provide a faster return to WASD.
• Superior anti-ghosting that supports simultaneous key presses in 20 of the most used gaming keys on the Apex and Apex [RAW}.
• An enlarged space bar and added directional keys that support features that improve comfort and reaction time.
• A SteelSeries key that allows the user to easily adjust brightness and disable the Windows key with no software required.
• Two swappable feet that allow the user to adjust the keyboard’s angle to what is most comfortable.

The Apex Keyboard - $99.99/€99.99 MSRP
The SteelSeries Apex Gaming Keyboard goes beyond just choosing from 16.8 million colors; it features SteelSeries ActiveZone illumination, a visual support tool that allows the user to independently customize colors - up to 8 levels of illumination intensity in each of its 5 zones - with up to 4 different customizable layers per zone. With the ability to program every key, including the 22 macro-keys along the top and left side of the keyboard and up to 4 layers per key, users of the Apex now have 504 more ways to win. The Apex also features independent media and volume keys that provide instant access to media control.

The Apex [RAW] Keyboard – $69.99/€69.99 MSRP
Defined as the “essentials” keyboard, the SteelSeries Apex [RAW] brings users advanced, but not complex technology in an optimized design at an aggressive price point. The Apex [RAW] features brilliant white illumination with 8 levels of intensity. Users can also program every key on the Apex [RAW], including its 17 raised macro-keys along the top and left side of the keyboard, and up to 2 layers per key, to a total of 250 programmable keys on the board.

SteelSeries Engine Technology
Supported by SteelSeries Engine, users have the technology support to easily customize, save, and perfect their gaming keyboard set-up. With advanced macro capabilities that are unique only to SteelSeries Engine, users have the ability to “Copy and Paste” macros optimized for entry in command lines for MMO games as well as to create key-press macros with programmable timings and delays.

Users can create an unlimited number of profiles and define original features for each. Apex users can define 4 layers of macros, while Apex [RAW] users can define 2 layers per profile, allowing for advanced configurations per game profile. Profiles can be defined so that they automatically open based on the game that is being played. In addition to supporting illumination and/or intensity settings per layer per profile, users can also record statistics via a keyboard heat map to analyze game sessions and to improve gameplay.

The SteelSeries Apex and Apex [RAW] Gaming Keyboards will be available to consumers in early Q2 2013. For more details about SteelSeries’ newest line of gaming keyboards and the new features, check out http://steelseries.com/apex and http://steelseries.com/apexraw. Be sure to follow SteelSeries on Facebook and Twitter for the latest in CES 2013 product news, contests, and promotions.

About SteelSeries
SteelSeries is a leading manufacturer of top quality gaming peripherals from headsets, keyboards, and mice to controllers, surfaces, and software. For more than a decade, SteelSeries has been on the forefront of designing and creating gear for gamers. The company’s continued innovation also comes in collaboration with the world’s leading professional gaming teams and partners. SteelSeries is a global brand that continues to support the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships, and community support. For more information, please visit http://steelseri.es.

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For media:
Tori Pugliese
PR for SteelSeries
203-605-4028
tori@steelseries.com

Included in the package are 3 buttons and a joystick that can be stored in the included, sleek carrying case. The buttons adhere to the screen with high-grade micro suction cups made of a conductive rubber, which transfers the movement from your fingers, through the rubber and to the screen. The analog stick provides directional movements and adheres to the screen with 9 mini suction cups for an unparalleled grip. The SteelSeries Free Touchscreen Gaming Controls are reusable and can be wiped clean to rejuvenate their stickiness.

For more information check out http://steelseries.com. Be sure to follow SteelSeries on Facebook and Twitter for the latest in product news, contests and promotions.

About SteelSeries
SteelSeries is a leading manufacturer of top quality gaming peripherals from headsets, keyboards, and mice to controllers, surfaces, and software. For more than a decade, SteelSeries has been on the forefront of designing and creating gear for competitive gamers. The company’s continued innovation also comes in collaboration with the world’s leading professional gaming teams and partners. SteelSeries is a global brand that continues to support the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships, and community support. For more information, please visit http://steelseri.es.

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For media:
Tori Pugliese
PR for SteelSeries
203-605-4028
tori@steelseries.com

COPENHAGEN – Dec. 19, 2012 – SteelSeries the leading manufacturer of premium-quality, competitive gaming peripherals and Wargaming, the award-winning online game developer, publisher and leader in the free-to-play MMO market, today announced their partnership and new product line-up for World of Tanks. Recognized as the first and only team-based, massively multiplayer online action game dedicated to armored warfare, World of Tanks is one of the best known and played online games in Russia. Working with the Wargaming team, SteelSeries will be launching an official mouse and a series of mousepads designed to enhance gameplay.

“The SteelSeries and Wargaming teams have been working together now for more than two years during global industry events and campaigns, knowing that there was an opportunity for us to do more together. Today, we are proud to announce our official partnership and introduce the exclusive line-up of co-branded World of Tanks peripherals, specifically to players in Russia,” said Bruce Hawver, SteelSeries CEO.

“World of Tanks has become an eSports sensation reaching an incredible amount of players globally” said Victor Kislyi, Wargaming CEO. “With the great relationship we have with one of the most recognized global peripherals makers and supporters of eSports, it was just a matter of time before we introduced custom products with SteelSeries for World of Tanks that help our players take gaming experience to the next level.”

The SteelSeries QcK Mousepad World of Tanks Edition features the official game logo and im-agery from the game along with the recognized tagline, “Roll Out”. Coming in early Q1 2013, the SteelSeries will also launch additional mousepads and the official World of Tanks gaming mouse. More information and mouse specification details will be revealed closer to launch date.

The SteelSeries QcK World of Tanks Edition Mousepad will be available in January at select retailers including, Eldorado (www.eldorado.ru), M.Video (www.mvideo.ru), GameZone (http://gzstore.ru/storesfull), MediaMarkt (www.mediamarkt.ru) and as per today available for pre-order at online retailers including www.ozon.ru, www.citilink.ru, www.clife.ru, www.es-gaming.ru, http://place4.pro/ and of course http://shop.worldoftanks.ru/. For more information on the official World of Tanks peripherals and upcoming events, please visit http://steelseries.com/wot and http://worldoftanks.com.

About Wargaming
Wargaming is an award-winning online game developer and publisher and one of the leaders in the free-to-play MMO market. Founded as a privately held company in 1998, Wargaming has shipped more than 15 titles and employs over 1200 people across such key regions as North America, Europe, Russia, Asia, and Australia.
Currently, Wargaming is focused on its team-based MMO war series dedicated to mid-20th century warfare that will include the company’s flagship armored MMO World of Tanks, launched in April 2011 and currently boasting 45 million players worldwide, the flight combat World of Warplanes, named one of the most anticipated MMOs, and the naval World of Warships, scheduled for release in 2013.
In June 2012, Wargaming announced the Wargaming.net Service, the epicenter of the online battle gaming universe that will gather the series under a single portal — www.wargaming.net.

About SteelSeries
SteelSeries is a leading manufacturer of top quality gaming peripherals from headsets, keyboards, and mice to controllers, surfaces, and software. For more than a decade, SteelSeries has been on the forefront of designing and creating gear for competitive gamers. The company’s continued innovation also comes in collaboration with the world’s leading professional gaming teams and partners. SteelSeries is a global brand that continues to support the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships, and community support. For more information, please visit http://steelseri.es

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For media:
PR for SteelSeries
Tori Pugliese
tori@steelseries.com

PR for Wargaming
press@wargaming.net

CHICAGO – Oct. 16, 2012 –SteelSeries the leading manufacturer of premium-quality, competitive gaming peripherals today announced the availability of the UFC In-Ear Gaming Headset. With dynamic drivers that deliver great sound and deep bass levels, the headset includes three sizes of silicon ear tips and a tangle-free cable with an in-line microphone and music controls. Its 3.5mm headphone jack works with music players, phones, tablets and personal computers. Featured at $39.99/ €39.99 MSRP, the UFC In-Ear Headset delivers a rich audio experience for all Mixed Martial Arts fans. The UFC In-Ear Headset can be purchased on-line in the SteelSeries Web Shop.

The longstanding relationship between UFC and SteelSeries has included the sponsorship of international octagon events and fighters such as Alexander Gustafsson, a top ten-ranked MMA fighter in UFC.

For more information about promotions and events around SteelSeries and UFC, be sure to follow them both on Facebook – http://facebook.com/steelseries and http://facebook.com/ufc and on Twitter – http://twitter.com/steelseries and http://twitter.com/ufc.

About SteelSeries
SteelSeries is a leading manufacturer of top quality gaming peripherals from headsets, keyboards, and mice to controllers, surfaces, and software. For more than a decade, SteelSeries has been on the forefront of designing and creating gear for competitive gamers. The company’s continued innovation also comes in collaboration with the world’s leading professional gaming teams and partners. SteelSeries is a global brand that continues to support the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships, and community support. For more information, please visit http://steelseri.es.

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For media:
Tori Pugliese
PR for SteelSeries
203-605-4028
tori@steelseries.com

CHICAGO – Oct. 30, 2012 – SteelSeries the leading manufacturer of premium-quality, competitive gaming peripherals, today announced a series of themed peripherals for Activision Publishing, Inc. and award-winning development studio Treyarch’s highly-anticipated, epic game, Call of Duty: Black Ops II. Available November 13th, the PC peripherals will include the Call of Duty: Black Ops II Gaming Mouse and three QcK mousepads with artwork from the title that takes gamers to the year 2025 for the most advanced Call of Duty® gaming experience ever – including the official game logo badge and iconic future soldier images.

The Call of Duty®: Black Ops II Gaming Mouse – $69.99 / €69.99
Designed to withstand frantic fire and deal sniper accurate zombie headshots, the Call of Duty: Black Ops II Mouse brings PC players professional-grade hardware for controlling the future technology inside the game. Powered by SteelSeries Engine, the Call of Duty Gaming Mouse comes with pre-defined profiles created by top Professional Call of Duty players, the ability to create and store an unlimited amount of profiles and macros and track statistics about how players are using the mouse buttons so they can evaluate and improve their performance. In addition, the mouse also features:
• A co-branded design including the Call of Duty: Black Ops II theme, with a rubberized soft-touch, hand-sweat resistant coating
• Orange illumination with multiple levels of pulsation that can be adjusted at the scroll wheel and the Call of Duty: Black Ops II logo design
• Best-in-class hardware switches and pro-grade laser sensor supporting up to 5,700 CPI
• An ambidextrous, all-grip design with 7 programmable buttons
• XL-size, high-performance UPE material feet for a smooth and consistent glide
• 2m / 6.5ft double-braided nylon cord

Call of Duty®: Black Ops II QcK Mousepads – $14.99 / €14.99 each
The Call of Duty: Black Ops II QcK Mousepads have non-slip rubber bases holding them in place during heated game play and optimized texture surfaces for a smooth and consistent glide. The Call of Duty: Black Ops II Badge Edition QcK features the official game logo badge, while the Soldier and Orange Soldier Editions feature the silhouette of a black ops future soldier.

For more information about the SteelSeries Call of Duty: Black Ops II peripherals, head over to http://steelseries.com/cod. Be sure to check out the SteelSeries Facebook page, as we get closer to launch for the latest updates.

Call of Duty: Black Ops II launches on November 13th, and is rated “M” (Mature – Blood and Gore, Intense Violence Strong Language, Suggestive Themes, Use of Drugs – content suitable for persons ages 18 and older) by the ESRB. For more information on Call of Duty: Black Ops II, visit www.callofduty.com/blackops2, or follow Call of Duty: Black Ops II on www.facebook.com/codblackops and on Twitter at #BlackOps2.

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About SteelSeries
SteelSeries is a leading manufacturer of top quality gaming peripherals from headsets, keyboards, and mice to controllers, surfaces, and software. For more than a decade, SteelSeries has been on the forefront of designing and creating gear for competitive gamers. The company’s continued innovation also comes in collaboration with the world’s leading professional gaming teams and partners. SteelSeries is a global brand that continues to support the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships, and community support. For more information, please visit http://steelseri.es.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

© 2012 Activision Publishing, Inc. ACTIVISION, CALL OF DUTY, and CALL OF DUTY BLACK OPS are trademarks of Activision Publishing, Inc.

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For media:
Tori Pugliese
PR for SteelSeries
203-605-4028
tori@steelseries.com