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STEELSERIES TO CREATE EXCLUSIVE RANGE OF PERIPHERALS FOR THE SIMS 4

LOS ANGELES, CA – May 29, 2014SteelSeries, one of the global leaders in premium gaming gear, today announced with Electronic Arts that they will produce The Sims™ 4 Gaming Headset, Mouse and QCK Mousepad. The Sims 4 Gaming Headset and Mouse have been uniquely designed to immerse players even deeper into the emotional life of their Sims, extending their experience beyond the computer screen. For the first time, players will see just what their Sim in The Sims 4 is feeling through an illuminated Plumbob that lights and pulsates according to the level of emotion their Sim is experiencing.

“The Sims franchise has some of the best fans in the world and we wanted to enhance their experience to allow them to immerse themselves even further into the game,” said Rachel Franklin, VP and General Manager of The Sims Studio. “The Sims 4 is centered around our new Sims and their emotions and we believe that players will feel even more connected with the game as their peripherals reflect the mood of their Sims.”

“Working with Electronic Arts has allowed us to introduce the passion of what we do as peripheral makers to The Sims community, which is one of the most enthusiastic and engaged audiences in gaming,” said Tino Soelberg, SteelSeries CTO. “We are thrilled to bring these truly unique peripherals to all types of players, from those experiencing The Sims for the first time to seasoned Simmers.”

The Sims 4 Gaming Headset (MSRP $39.99/€39.99)
The all white headset features an illuminated Plumbob on each ear cup that changes to reflect the current emotional state of your Sim. Its slim profile on-ear design connects to your PC via USB. Its audio quality allows users to clearly hear their Sims as well as the environment around them from other Sims in the background to music and ambient noise.

The Sims 4 Gaming Mouse & QCK Mousepad (MSRP $29.99 / €29.99 & $14.99 / €14.99)
Featuring a streamlined six-button ergonomic design, the white glossy mouse also has an illuminated Plumbob that changes to reflect the current emotional state of your Sim. To complete the ultimate set-up, the new game-inspired The Sims 4 QcK mousepad has a unique micro-fiber surface that ensures a smooth, consistent glide.

The Sims 4 peripherals will be available at game launch this fall. For more information about each of these new products as well as alerts for pre-order availability, please visit www.steelseries.com/products/games/the-sims-4.

About The Sims
For more than a decade, The Sims™ has entertained millions of people across the globe and has made an indelible footprint on the interactive world. A world-renowned interactive entertainment phenomenon, The Sims has sold 175 million units to date and continues to enhance its rich multi-platform portfolio with offerings that inspire creativity and reach one of the broadest audiences in gaming. The Sims evolves its magnetic appeal by delivering gameplay experiences that are current, compelling and above all, entertaining. A microcosm of society, The Sims gives players the ability to play with life by creating and controlling virtual lives and telling meaningful stories. Hundreds of millions of players’ creations have been shared and downloaded by one of the most active player communities in the world. For more information about The Sims, visit www.TheSims.com.

About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players and operates in 75 countries.

In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at www.ea.com/news.

The Sims, Need for Speed, Mass Effect and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission.

About SteelSeries
SteelSeries is a leading manufacturer of top quality gaming peripherals from headsets, keyboards and mice to controllers, surfaces and software. For more than a decade, SteelSeries has been on the forefront of designing and creating gear for gamers. The company’s continued innovation also comes in collaboration with the world’s leading professional gaming teams and partners. SteelSeries is a global brand that continues to support the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships and community support. For more information, please visit http://steelseries.com.

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For SteelSeries:
Tori Pugliese
203-605-4028
tori@steelseries.com

For The Sims 4:
Nicole Rauschnot
650-628-5295
nrauschnot@ea.com