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SteelSeries Partners With Synnex Australia Pty Ltd

- Professional Gaming Gear to be Available Through One of Australia’s Largest Distribution Companies

SteelSeries, the leading manufacturer of gaming peripherals and accessories, today announced an exclusive distribution partnership with Synnex Australia Pty Ltd to instantly make SteelSeries’ full line of products available in Australia.

Functioning as a significant division of the largest IT distribution company in the Asia Pacific region, Synnex Technology International Corporation, Synnex Australia Pty Ltd currently boasts leading brands across hardware technology categories such as Acer, Intel, Western Digital and Kingston.

“Gamers in Australia have been kicking and screaming for SteelSeries products for quite some time now, so we’re very excited about teaming up with Synnex,” said Flemming Gyldenhammer, Regional Sales Manager at SteelSeries. “Synnex offers spot-on reliability, logistics and service, and there’s not a doubt in my mind that our product availability and business will grow substantially as a result of this partnership.”

“We have worked hard to build our capability in the retail market and know that our customers value our twice daily deliveries and our state based warehouses so they can access stock quickly. This exclusive partnership with SteelSeries will provide them with the logistical and after-sales support they need which will enable them to focus on developing new and exciting products for the gaming community in the future,” said Kee Ong, CEO, Synnex Australia.

About SteelSeries

SteelSeries is a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, software and gaming surfaces, selling in more than 75 countries. SteelSeries has been on the forefront of professional gaming gear since its inception in 2001, thanks to continued innovation and product development in cooperation with leading professional gamers. All SteelSeries products are developed in co-operation with professional gamers to ensure optimum performance and durability. SteelSeries supports the growth of competitive gaming and electronic sports through professional team sponsorships and community support all over the world. For more information, please visit www.SteelSeries.com.

About Synnex Australia Pty Ltd

Synnex Australia Pty is one of the largest distribution companies in Australia. It is a significant division of Synnex Technology International Corporation, the largest IT distribution company in the Asia Pacific region and ranked the third largest worldwide.

Internationally, Synnex is also among the top two distribution companies in China, number one in Thailand and number three in North America. Moreover, it is a major player in Hong Kong, Japan, Mexico, UK and New Zealand.

Synnex Australia services all businesses in the IT industry including SME Resellers, System Integrators, Computer Retailers, Original Equipment Manufacturers, Corporate Retailers and VARs. It also has a growing retail division and has partnerships with all of the key retailers in Australia including Dick Smith, Myer, JB Hi-Fi and Harvey Norman. For more information, please visit: www.synnex.com.au.

For media inquiries:

Jocelyn Hunter

Bench PR on behalf of Synnex Australia Pty Ltd

P: 0404 194 459

E: Jocelyn@benchpr.com.au

Tori Pugliese

Head of PR, SteelSeries

P: 203-569-9948

E: tori@steelseries.com