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SteelSeries Announces Partnership with Toptronics, part of the PAN Vision Group

SteelSeries, a leading manufacturer of innovative professional gaming gear, announced today that the company’s line of high-end gaming peripherals is now available through PAN Vision Groups distribution channels. PAN Vision Group is one of the leading independent Nordic publishers and distributors of interactive entertainment, having offices in all the Nordic countries.

In Finland, the old company name of Toptronics is still being used and the company is one of the oldest distributors of games and hardware products in Europe. The company’s history in gaming is long, having worked very closely with a lot of gamers since the founding of the company in 1983.

“We are used to selling high quality products and our customers have trust in us with that regard”, stated Raino Mäki, Product Manager for PAN vision. “SteelSeries fits perfectly into our portfolio because both the products and the brand is well known by Pro Gamers. We believe that we can widen sales to a larger variety of gamers and with a tight co-operation with SteelSeries, we can make it the number one brand in gaming gear in Finland.”

“The Nordic countries are our back yard – and distribution within this territory is vital to us. Our well-developed retail presence in Denmark, Sweden and Norway will be perfectly complimented by PAN Vision’s clearly defined retail strategy in Finland. We welcome this cooperation very much and look forward to supply demand in Finland as well as the other Nordic countries,” said Michael Krog, EMEA Director for SteelSeries.

About SteelSeries

SteelSeries is a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, software and gaming surfaces. SteelSeries has been on the forefront of professional gaming gear since its inception in 2001, thanks to continued innovation and product development in cooperation with leading professional gamers. All SteelSeries products are developed in co-operation with professional gamers to ensure optimum performance and durability. SteelSeries supports the growth of competitive gaming and electronic sports through aggressive sponsoring of teams and support of communities, tournaments and LAN-events all over the world. For additional information, visit http://www.steelseries.com.

About PAN Vision Group

PAN vision’s main business area are games, film and IT products, representing a number of leading global brands such as Buffalo, Creative Labs, Hyundai, Logitech, Microsoft and Targus. PAN Vision Group is owned by The Swedish Cooperative Union (KF) which is one of the major companies within the Nordic Retail sector, having over 60 consumer associations, 2.9 million members and over a €2.4 billion yearly turnover.

For additional information, visit http://panvision.com.

Vision Distribution
Toptronics Oy
Rieskalähteentie 75
20300 Turku
Phone: +358-2-273 4000
Fax: +358-2-273 4050
Web: www.panvision.com
Mail: myynti@panvision.com
Raino Mäki
Product Manager
Rieskalähteentie 75
20300 Turku, Finland
Direct:  +358 (0)2 2734083
Switch:  +358 (0)2 2734000
Cell: +358 (0)40 560 7751
Mail: raino.maki@panvision.com