- Award-winning Distributor Launches the SteelSeries Brand, Secures Strong Retail Presence in South Africa.
SteelSeries, the leading manufacturer of gaming peripherals and accessories, announced its partnership with Pinnacle Micro to launch the SteelSeries brand in South Africa.
With branches in all major South African markets and a product portfolio including leading brands across categories such as Samsung, AMD, Intel, HP and Symantec, Pinnacle Micro employs close to 400 people and is a major part of the JSE listed Pinnacle Technology Holdings Ltd.
“We, at Pinnacle, are very excited to be awarded the distribution rights to the SteelSeries range of products; we feel it will complement our existing range of Sigma cases, MSI motherboards and graphics cards and offer the integrator a new range of products to offer their customers,” said Tim Humphreys-Davies, National Sales and Marketing Director at Pinnacle Micro. “The quality of the products is what attracted us to the range; we are really excited about the possibilities that these products have for us!”
“Pinnacle Micro felt like a natural partner to approach when scouting for possibilities of broadening our brand and retail presence in South Africa,” commented Flemming Gyldenhammer, Regional Sales Manager at SteelSeries. “Every aspect of the Pinnacle business is appealing to us and I am extremely confident that we will realize our goals and achieve success in South Africa with this company by our side.”
SteelSeries is a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, software and gaming surfaces, selling in more than 75 countries. SteelSeries has been on the forefront of professional gaming gear since its inception in 2001, thanks to continued innovation and product development in cooperation with leading professional gamers. All SteelSeries products are developed in co-operation with professional gamers to ensure optimum performance and durability. SteelSeries supports the growth of competitive gaming and electronic sports through professional team sponsorships and community support all over the world. For more information, please visit www.SteelSeries.com.
About Pinnacle Micro
Pinnacle Micro is a wholly owned subsidiary of the JSE listed Pinnacle Technology Holdings Ltd. (PTH). It is a major part of this group, and works in close synergy with Group members Workgroup, Rentnet and Datanet. Pinnacle Micro employs 399 people of the 843 in the PTH Group, and has its headquarters and main branch in Midrand, Gauteng, and branches in Bloemfontein, Cape Town, Durban, East London, Nelspruit and Port Elizabeth. Through Pinnacle Africa, the Pinnacle group operates in Mozambique, Botswana, Zambia and Namibia. For more information, please visit www.Pinnacle.co.za.
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