- The First-Ever, Community Driven Gaming Mouse Design was Voted and Chosen in a Three Week, Single Elimination, Bracket-Style Competition
COPENHAGEN, MAY 9, 2011 – The SteelSeries gaming community and Facebook fans have spoken out as decision makers to help determine the next color design for a SteelSeries performance gaming mouse. The SteelSeries Designed by Gamers: Mouse1.1 campaign kicked off in April with 8 color design options as a first of its kind opportunity for SteelSeries’ fanbase to directly influence the look of a new product. Within three weeks, the campaign resulted in more than 100,000 votes and the first-ever, community chosen gaming mouse design, which will be released in late 2011.
“Our global gaming community is incredibly important to how we evolve as a peripheral maker. They have a lot of opinions and an important voice in helping define what we do. With nearly 300,000 followers on Facebook, we feel like we really have a strong and active community that we can engage in initiatives like this,” said Kim Rom, SteelSeries CMO. “The Designed by Gamers campaign was really an opportunity to continue our 10 year anniversary celebration; it was awesome so see such a large and positive response.”
The winning mouse design colors will be orange, black, and gray. It will feature an orange illuminated scroll wheel and a double-braided orange/black nylon cord. Additional features will be announced closer to product availability later this year. The campaign concluded with a total of 10 participant winners, who took home their chosen gaming kits, which included headsets, keyboards, mice, mousepads, and glasses, as well as one grand prize winner who took home a new Shuttle® H7 PC, provided by Shuttle® Computers.
SteelSeries is a leading manufacturer of gaming peripherals, including headsets, keyboards, mice, software, and gaming surfaces. For the past decade, SteelSeries has been on the forefront of competitive gaming gear thanks to continued innovation and product development in cooperation with leading professional gaming teams. SteelSeries also supports the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships, and community support all over the world. For more information, please visit http://steelseries.com.
For media inquiries:
Tori Pugliese, SteelSeries PR