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SteelSeries And Team NoA Partners For 2007

SteelSeries, a leading manufacturer of innovative professional gaming gear, today announced a new sponsorship of German-based multi-gaming organization Team NoA. With the new sponsorship SteelSeries and NoA will be affiliated throughout 2007 and the full SteelSeries product line of headsets, keyboards and mouse pads will be used by NoA’s players.

Team NoA has been an innovative force on the professional gaming scene since it’s inception in 2003. NoA was the first professional eSports team with members from multiple continents, and originally consisted of highly experienced players from the USA, Canada and Norway. Furthermore Team NoA stood behind the first transfer deal ever made in professional eSports in the Western part of the world. Today NoA is run by the German management company Landagentur, with professional gaming squads in Denmark (Counter-Strike) and Korea (Warcraft 3).

SteelSeries was founded in 2001 and is a leading manufacturer of professional gaming gear, targeted at the hardcore competitive gaming segment. The company manufactures headsets, keyboards, software, mouse pads and other equipment for gamers striving to take their game to the next level. The company’s mission is to create performance enhancing gaming gear that reduces reaction times and enhances precision and accuracy.

“For several years SteelSeries has been known for their professional gaming gear and their high quality products has helped Team NoA taking it to the next level. Therefore we are proud to announce that the great cooperation between SteelSeries and our teams and staff will continue throughout 2007,” says René Kampf, Key Account Manager for Team NoA.

“We’re proud to be chosen as provider of gaming equipment for Team NoA and to help support the team as they strive to rebuild and grow,” says Kim Rom        , Head of PR & Communications for SteelSeries. “Both as a company, and as individuals, we have known many of the NoA players for a long time – partnering with them for future product development is such an obvious choice. We have already begun the development process on our forthcoming mice models with the NoA players and their feedback has proven exceptionally qualified.”

SteelSeries and NoA will cooperate on product development on a wide range of new products, including mice, keyboards, headsets and mouse pads.

About SteelSeries

SteelSeries is a leading manufacturer of gaming accessories, including headsets, keyboards mouse pads and mouse accessories. SteelSeries have been on the forefront of professional gaming gear since its inception in 2001, thanks to continued innovation and product development in cooperation with leading professional gamers. All SteelSeries products are developed in co-operation with professional gamers to ensure optimum performance and durability. SteelSeries supports the growth of electronic sports through aggressive sponsoring of teams and support of organisations, news sites, communities, tournaments and LAN-events all over the world. For additional information, visit http://www.steelseries.com.