The leading manufacturer of innovative professional gaming gear, SteelSeries, today announced a new strategic partnership with the leading eSports organization, Meet Your Makers. Under the new strategic alliance the two companies will develop, produce and market new PC gaming peripherals created by and for competitive gamers.
The companies are leveraging SteelSeries’ market know-how and technology expertise with Meet Your Makers world-class championship gamers. By combining their intelligence and industry experience, the two companies are working to develop a number of gaming peripherals that will reduce reaction times between gamers and their computers, and help striving gamers take their performance to the next level.
“Two companies, each of them top leaders within their field, partnering to boost each other’s goals — it’s a perfect match,” said Mark P. Fries, COO of Meet Your Makers. “The new agreement with SteelSeries assures us huge support in all aspects of our operation and we look forward to beginning this new partnership. We’re both here to win!”
“Only by working with the best of the best can we create products for the best eSports players in the world – Meet Your Makers has proven to be best-of-class time and again,” said Kim Rom, VP of Marketing for SteelSeries. “By establishing a relationship with Meet Your Makers, we expand our global gaming insight tremendously. This is a great opportunity for both of us.”
Under the new two-year partnership the SteelSeries’ portfolio of professional gaming mice, headsets, keyboards and surfaces will become the official gaming gear of Meet Your Makers players.
SteelSeries is a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, software and gaming surfaces, available in more than 75 countries. SteelSeries, whose motto is “winning is everything,” has been on the forefront of professional gaming gear since its inception in 2001. The company has set a new benchmark for gaming accessories around the world thanks to continued innovation and product development in cooperation with leading professional gamers, the world’s most demanding IT consumers, who actually make a living based on the quality of SteelSeries products. SteelSeries’ development strategy is simple: Only products that take performance to the next level will be introduced. This ensures optimum performance and durability across a variety of gaming and other demanding applications. For more information, please visit www.SteelSeries.com.
Meet Your Makers, MYM, was established in Denmark in 2001 and is today one of the world’s leading professional eSports teams, featuring some of the biggest stars within electronic sports, the best players in Warcraft III, DotA, Counter-Strike, Starcraft:Broodwar, FIFA and Call of Duty 4. MYM headquarters are located in wonderful Copenhagen, Denmark and the company is player and crew wise represented in 24 different countries, spread out all over the world. Furthermore it features one of the largest combined team/community sites in the world (www.mymym.com)
Cohn & Wolfe on Behalf of SteelSeries
Location: New York
Meet Your Makers
Mark Peter Fries
COO, Meet Your Makers