The leading manufacturer of innovative professional gaming gear, SteelSeries, today announced its new relationship with leading eSports organization, the Fnatic Team. As part of this new agreement, the two companies will develop, produce and market new PC gaming peripherals created by and for competitive gamers – all under the SteelSeries brand.
SteelSeries brings its market knowledge and design expertise to the table with Fnatic’s stable of championship gamers. Through a combination of technology know-how and enthusiasm for the industry, SteelSeries and Fnatic will work to develop and improve a number of gaming peripherals to further reduce reaction times and help gamers bring their performance to the next level.
The Fnatic Team has been highly successful in nurturing and creating talent in professional gaming, including Dutch megastar Sander “Vo0″ Kaasjagerwho won 5 stops during the CPL World Tour in 2005. Kaasjager grossed more than $250.000 USD during a 12 month period. In addition, Fnatic’s Swedish Counter-Strike team has been regarded as one of the best teams in the world, having been ranked as the world’s number 1 consistently for the past 18 month, and placing top3 at more than 10 major Grand Slam Tournaments in 2007/2008. The Counter-Strike squad has won more than $300,000 USD since its inception. Fnatic also supports players in “World of Warcraft”, “Call of Duty 4″, “Warcraft 3″ and “Quake.”
“Only by working with the best gamers can we hope to create products that actually help decrease reaction time – which is the only thing that matters to a professional gamer,” said Kim Rom, global vice president of marketing for SteelSeries. “When Fnatic approached SteelSeries about working together, it brought our collective brainpower to a whole new level. We also work with SK Gaming, Meet Your Makers, mousesports, Made in Brazil and wNv Gaming – with the Fnatic team, arguably the best collection of pro gaming organizations in the world.”
“SteelSeries designs and creates professional gear for gamers who want to achieve the highest ranking and best results, said Fnatic’s owner, Sam Mathews. “Our squads strive for and achieve those same goals; they are professionals in the world wide phenomenon of electronic sports. Our expertise, coupled with SteelSeries professional gear for gamers, will help make our players even more of a force to be reckoned with. We are looking forward to the successes we know this relationship will bring!”
Under the new agreement, the SteelSeries portfolio of professional gaming mice, headsets, keyboards and surfaces will become the official gaming gear of the Fnatic’s 27 professional gamers.
SteelSeries is a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, software and gaming surfaces, available in more than 75 countries. SteelSeries, whose motto is “winning is everything,” has been on the forefront of professional gaming gear since its inception in 2001. The company has set a new benchmark for gaming accessories around the world thanks to continued innovation and product development in cooperation with leading professional gamers, the world’s most demanding IT consumers, who actually make a living based on the quality of SteelSeries products. SteelSeries’ development strategy is simple: Only products that take performance to the next level will be introduced. This ensures optimum performance and durability across a variety of gaming and other demanding applications. For more information, please visit www.SteelSeries.com.
The Fnatic Team is a professional, ambitious and highly successful video gaming team, consisting of players from across the globe who all make a living through competing in video game tournaments. It has a global reach and has registered offices in Australia and the UK. The Fnatic Team won the ‘ESPORTS TEAM OF THE YEAR AWARD 2006′. The Fnatic team is currently supporting five highly successful squads. Fnatic is the current world number one Counterstrike 1.6, European number one Call of Duty 4 and Pro Evolution Soccer European champions. We also support highly successful teams in Quake and World of Warcraft. Fnatic has established itself as a vibrant, well-coordinated outfit with a clear vision for the future of competitive gaming. Please visit www.fnatic.com for further information.
For media inquiries:
Cohn & Wolfe for SteelSeries
Cohn & Wolfe for SteelSeries